Posted by Gil | Posted in Concursos | Posted on 28-06-2009
Carla Sapiain - Vencedora do concurso 2009/ICSID
Student: Carla Sapiain
Icsid Member School: Instituto Profesional DuocUC de la Pontificia Universidad Catolica de Chile
Programme: Graphic Design
About the design
“The purpose of this poster is to represent nature as a central concept, which is the beginning of observation and a creative engine for humanity. Based on this, one can interpret the tree as an organic element which includes the study of materials, shapes and structure. Under these three parameters is the relationship between humans and their creations, referring to the constructive and creative process of industrial design.
“Appropriating and deconstructing ‘the tree’ generates a new identity, which was created with real materials and merged digitally. Nature, represented by the tree, symbolises the life cycle, which explains metaphorically the process of creating a product.”